ALEJANDRO ZAIA

Born in 1961 in Buenos Aires, Alejandro Zaia received his Bachelor’s degree in Political Science from the Universidad Católica Argentina, where he has also taught. He has worked in the area of Communications, Public Affairs and Advocacy in both the private sector and the political arena.

Now based in Miami, Florida, Zaia heads the ZCM Group and Conexión PR, both specializing in public relations, communications and media. ZCM Group is geared to the Latin American market while Conexión PR focuses on the Hispanic market in the United States.

Areas of professional strength include consumer marketing, automotive sector, telecommunications/IT, energy and pharmaceutical. His firms’ clients include American Express, Visa, Scotiabank, Daimler Chrysler, Hyundai, Adidas, Kraft Foods, Merisant, Lilly, AstraZeneca, Petrobras, Star Alliance, Hitachi Data System, Lucent Technologies, UPS, Zurich and others.

Among his academic and political activities, he has held leadership positions as Vice President of the Unión de Jóvenes Democráticos Hispanoamericanos (Union of Young Hispanic Democrats) at two newspapers. Additionally, he is a founding member and former Vice President of the IYDU (International Youth Democratic Union).

In 1987, he was named an Honored Guest of the City of Guatemala in 1987.

Alejandro Zaia also sits on the boards of various non-profit organizations, including A GANAR, a program of PARTNERS OF AMERICAS.

In the public arena, Zaia has worked as a counselor to the various governmental agencies including the Senate in Argentina. Between 1994 and 1996, he represented The Economist Conferences in Argentina, and was one of the organizers of The Argentina Roundtable, held in 1995.

Since 1997, Zaia has led ZCM, now known as IDENTIApr, which has become one of the leading public relations firms in Argentina. Poder, the prominent Latin American business magazine, named him one of the top 10 Image Makers in Latin America in 2001.